peso4dThe acronym PESO refers to paid, earned, shared, and owned (media).Gini Dietrich first used the term in her 2014 PR book Spin Sucks which advocated for honest and open communications within public relations.. The whole idea behindCompany Information: Company name: Myloan Lending Investors Inc. PSEC Registration No.CS201900197. Registered Business Name: PesoCash. Certificate of Authority to Operate a